Scope
This Acceptable Use Policy (the "AUP") governs use of GiveLink's SMS service by nonprofit organizations ("Customers") to send text messages on the GiveLink platform.
Permitted use cases
- Donor stewardship messages — donation receipts, thank-yous, acknowledgments
- Event reminders, updates, and changes for events the recipient has registered for
- Campaign updates from a campaign the recipient has expressed interest in or donated to
- Membership/recurring-gift confirmations
Prohibited content
- SHAFT content — sex, hate, alcohol, firearms, or tobacco-related messaging
- Any content that violates federal or state law (TCPA, CAN-SPAM, state-specific consumer-protection laws)
- Spam, deceptive solicitations, or messaging unrelated to the recipient's donor relationship
- Third-party marketing — Customer cannot use GiveLink SMS to send messages on behalf of a different organization
Consent requirements
- Express written consent must be captured before any message — via the GiveLink-hosted donate form or event-registration form opt-in checkbox
- STOP keyword must be honored within seconds; honored cross-org by the GiveLink platform
- HELP keyword must return contact info + a link to the privacy policy
Quiet hours
GiveLink enforces 9:00 PM – 8:00 AM recipient local time as a hard block on outbound SMS. Customers cannot override this; "Schedule for 8:00 AM tomorrow" is the only after-hours composition path.
Frequency limits
Default 3 messages per recipient per 24 hours; up to 10 with platform approval. Org-level daily caps apply (5× rolling 30-day daily average, 500/day floor).
Termination
GiveLink may suspend or terminate SMS access for any Customer that violates this AUP, with or without notice. Suspension does not refund prepaid rentals.