Trademark & Brand Guidelines

Last updated: March 4, 2026

This Trademark and Brand Guidelines document describes the trademarks, service marks, and brand assets owned by Datawake LLC ("Datawake," "we," "us," or "our") in connection with the GiveLink platform at givelink.ai (the "Platform"), and the rules governing their use by third parties.

Our trademarks represent our reputation for transparent, honest fundraising technology. Protecting them protects the trust that nonprofits and donors place in the GiveLink name.

1. GiveLink Trademarks

The following names, logos, and marks are trademarks or service marks of Datawake LLC (collectively, the "GiveLink Marks"):

GiveLink — word mark used in connection with nonprofit fundraising software and services
givelink.ai — domain and associated stylized mark
The GiveLink logo and logomark in all forms and colorways
The tagline "Generosity, elevated."
Any other marks designated as trademarks or service marks by Datawake LLC

Datawake LLC is the owner of all rights, title, and interest in and to the GiveLink Marks. Nothing in these guidelines or in any use of the GiveLink Marks by a third party shall be construed as granting any ownership interest in the GiveLink Marks.

2. Permitted Uses

You may use the GiveLink Marks without prior written permission only in the following limited circumstances:

2.1 Nominative Fair Use

You may refer to GiveLink by name when:

Accurately identifying GiveLink as the platform you use to accept donations (e.g., "Donate securely via GiveLink").
Writing truthful editorial, journalistic, or educational content about GiveLink or the fundraising technology industry.
Linking to givelink.ai from your website or campaign pages.
Referencing GiveLink in compliance disclosures required by applicable law.

2.2 Organizations Using the Platform

Organizations that have registered accounts on the Platform may:

Display the "Powered by GiveLink" badge provided through the Platform on their donation pages or fundraising campaigns.
Refer to GiveLink by name when communicating with donors about the donation process.
Use GiveLink's embeddable donation widget, which may include GiveLink branding, without modification.

2.3 Press and Media

Journalists and media organizations may use the GiveLink name and, with advance permission, the GiveLink logo in connection with factual reporting about GiveLink, Datawake LLC, or the nonprofit fundraising industry. Contact press@datawake.io for press kit assets.

3. Prohibited Uses

The following uses of the GiveLink Marks are strictly prohibited without prior written authorization from Datawake LLC:

3.1. Business Names and Domain Names. Using "GiveLink" or any confusingly similar term as part of your company name, product name, service name, domain name, social media handle, or app name.

3.2. Implied Endorsement. Using the GiveLink Marks in any way that implies partnership, sponsorship, endorsement, or affiliation with Datawake LLC that does not exist.

3.3. Modified Marks. Altering, modifying, distorting, or combining the GiveLink Marks with other words, images, or designs without authorization. This includes changing the GiveLink logo colors, proportions, or typography.

3.4. Competitive Use. Using the GiveLink Marks in connection with a competing product or service, or in any way that could create confusion about the source of goods or services.

3.5. Disparagement. Using the GiveLink Marks in a false, misleading, defamatory, or disparaging manner.

3.6. Commercial Promotion. Using the GiveLink Marks to promote your own products or services — including merchandise, advertising, or marketing materials — without a written license agreement.

3.7. Social Media Impersonation. Creating social media accounts, pages, or profiles that could be mistaken for official GiveLink accounts.

3.8. Phishing and Fraud. Using the GiveLink Marks or any confusingly similar marks in connection with phishing schemes, fraudulent donation solicitations, or any other deceptive activity.

4. Brand Usage Guidelines

4.1 Writing the GiveLink Name

Always write as "GiveLink" — capital G, capital L, one word, no space.
Do not abbreviate as "GL" or "Give Link" (two words).
Do not use possessive form: write "the GiveLink platform" not "GiveLink's platform" in formal contexts.
GiveLink is a proper noun and should always be capitalized; do not write "givelink" except when referencing the domain "givelink.ai."

4.2 Logo Usage

Use only official logo files obtained from Datawake LLC or the GiveLink press kit.
Maintain clear space around the logo — do not crowd it with other design elements.
Do not place the logo on backgrounds that reduce legibility.
Do not resize the logo in a way that distorts its proportions.
Do not add effects (drop shadows, outlines, gradients) to the logo.

4.3 Attribution

When using the GiveLink name in permitted contexts, include a trademark attribution notice where practical:

GiveLink is a trademark of Datawake LLC.

5. Third-Party Trademarks

GiveLink's platform integrates with third-party services whose names and logos are trademarks of their respective owners. All third-party marks referenced on the Platform — including Stripe, Clerk, Vercel, and others — are the property of their respective owners. Their appearance on the Platform does not imply any affiliation, sponsorship, or endorsement beyond the integration relationships described in our documentation.

Stripe and the Stripe logo are trademarks or registered trademarks of Stripe, Inc. Clerk and the Clerk logo are trademarks of Clerk, Inc. Vercel and the Vercel logo are trademarks of Vercel, Inc. All rights reserved by their respective owners.

6. Copyright Notice

You may not copy, reproduce, modify, distribute, or create derivative works of the Platform or its content without prior written permission from Datawake LLC, except as expressly permitted by these guidelines, our Terms of Service, or applicable law.

The Platform's source code is proprietary and confidential. Reverse engineering, decompiling, or disassembling the Platform is prohibited.

7. DMCA — Copyright Infringement Reporting

If you believe that content on the GiveLink platform infringes your copyright, you may submit a Digital Millennium Copyright Act (DMCA) takedown notice to our designated agent. Your notice must include:

Your physical or electronic signature.
Identification of the copyrighted work you claim has been infringed.
Identification of the material on our Platform that you claim is infringing, with sufficient detail to locate it.
Your contact information (name, address, phone number, email).
A statement that you have a good faith belief that the use is not authorized by the copyright owner, its agent, or the law.
A statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on their behalf.

DMCA Agent:
Datawake LLC
Fullerton, California
Email: legal@datawake.io(subject: "DMCA Takedown Notice")

We will respond to valid DMCA notices promptly. Repeat infringers may have their accounts terminated. If you believe a notice was submitted in error, you may file a counter-notice using the same contact information.

8. Trademark Infringement Reporting

If you believe someone is using the GiveLink Marks without authorization or in a manner that infringes our trademark rights, please report it to us at legal@datawake.iowith the subject line "Trademark Infringement Report." Include a description of the alleged infringement and any supporting evidence such as URLs, screenshots, or product names.

9. License Requests

If you would like to use the GiveLink Marks in a manner not covered by these guidelines — such as in a co-marketing campaign, integration partnership, or commercial product — please submit a written request to legal@datawake.iowith the subject line "Trademark License Request." Describe the intended use, context, duration, and any associated materials. We review all requests on a case-by-case basis and will respond within ten (10) business days.

10. Changes to These Guidelines

Datawake LLC reserves the right to update these Trademark and Brand Guidelines at any time. The "Last Updated" date at the top of this page reflects the most recent revision. Continued use of the GiveLink Marks after an update constitutes acceptance of the revised guidelines.

11. Contact Information

For trademark questions, licensing requests, or infringement reports, contact us at:

Datawake LLC

Fullerton, California

Email: legal@datawake.io

Website: givelink.ai