Holiday Giving Campaign Strategies
Maximize holiday season generosity with these nonprofit fundraising strategies.
The holiday season is the most generous time of year. Between Thanksgiving and New Year's, donors give more frequently and in larger amounts than any other period.
Gift-Centered Campaigns
- Give in lieu of gifts — Donors make a gift to your nonprofit in someone's name
- Holiday gift catalog — Donors choose what their gift funds: a meal, a blanket, a tutoring session
- Gift cards that give back — Partner with retailers for percentage-back programs
Holiday Events
- Holiday gala or dinner — A festive celebration that combines giving with seasonal joy
- Toy or gift drive — Collect donations for families who cannot afford holiday gifts
- Holiday concert or performance — Ticketed events that put the season in a generous context
Timing and Urgency
- Start before Black Friday — Don't let commercial holiday noise drown out your message
- Tax-deadline reminder — December 31 is the giving deadline, not just a holiday
- New Year's resolution appeal — Frame January giving as starting the year with generosity
GiveLink's automated year-end tax receipts and AI-driven donor engagement help nonprofits make the most of the holiday giving season.