Nonprofit Campaign Management Software
Overview of campaign management software for planning, executing, and tracking fundraising campaigns.
Campaign management software helps nonprofits plan, launch, track, and optimize fundraising campaigns from annual funds to capital drives.
Key Features
- Campaign builder -- create campaign pages with goals, deadlines, and storytelling
- Multi-channel tracking -- monitor giving from email, social, direct mail, and events
- Goal and thermometer -- visual progress tracking that motivates donors
- A/B testing -- test messaging, images, and ask amounts
- Post-campaign analysis -- understand what worked and what to improve
How GiveLink Fits
GiveLink includes Coordinator weekly briefing and Stewardship suggestions that analyzes your campaign in real time and suggests improvements to copy, images, timing, and audience targeting.