Campaigns

Campaigns are the foundation of fundraising on GiveLink. Each campaign is a distinct fundraising initiative with its own page, donation form, goal, analytics, and donor communications.

Campaign Types

Creating a Campaign

Campaign Status Lifecycle

Every campaign moves through a defined set of statuses:

Goal Tracking and Thermometer

Set a fundraising goal to display a live progress thermometer on your campaign page. The thermometer updates in real time as donations are processed.

Goal Configuration Options

Campaign Scheduling

Schedule campaigns to go live at a specific date and time using the scheduledPublishAt field. This is useful for coordinated launches like Giving Tuesday, anniversary campaigns, or board-approved appeals.

Campaign Updates

Keep donors engaged by posting updates to your campaign. Updates are displayed on the campaign page and can be emailed to all donors who contributed to that campaign.

Update Features

• Rich text editor with images, video embeds, and formatting
• Email distribution — optionally email the update to all campaign donors
• Milestone-triggered updates — auto-post when the campaign hits 25%, 50%, 75%, and 100% of goal
• Thank-you updates — post a gratitude message when the campaign ends
• Donor-only visibility — mark updates as visible only to people who have donated

Giving Levels and Membership Tiers

Define named giving levels to encourage larger gifts and communicate impact. Each level represents a donation threshold with a name, description, and optional benefits.

Example Giving Levels

Configuration Options

• Level name and description — displayed on the donation form as selectable options
• Minimum amount — the threshold for each level
• Benefits — list of perks (recognition, swag, access) shown to donors
• Recurring eligibility — whether levels apply to one-time gifts, recurring gifts, or both
• Limited availability — cap the number of slots per level (e.g., "10 of 25 remaining")

A/B Testing

Test variations of your campaign page and donation form to optimize conversion rates.

What You Can Test

Marketing Studio Integration

Campaigns integrate directly with GiveLink's Marketing Studio for multi-channel promotion.

• Email campaigns — send campaign launch announcements, mid-campaign updates, and final push appeals to donor segments
• Social sharing — generate pre-written social posts with campaign links and UTM tracking
• QR codes — auto-generated QR codes for each campaign, ready for print materials, event signage, and direct mail
• Embed codes — copy-paste HTML snippets for embedding on your website
• Revenue forecasting — predict campaign outcomes based on historical performance and current trajectory

QR Codes and Embed Codes

Every campaign automatically generates shareable assets for promotion.

QR Codes

• Auto-generated for every active campaign
• Download as PNG or SVG in multiple sizes
• Includes your campaign URL with optional UTM tracking parameters
• Ideal for print materials, event signage, table cards, and direct mail

Embed Codes

• Full widget — embeds the complete donation form on your website
• Donation button — a styled button that opens the donation form in a modal
• Goal thermometer — embed just the progress bar on your website or blog
• Campaign card — a compact card with campaign image, title, and donate button

<!-- Donation button embed -->
<a href="https://givelink.ai/donate/annual-fund"
   class="givelink-button"
   data-givelink-campaign="campaign-id">
  Donate Now
</a>
<script src="https://cdn.givelink.ai/widget.js"></script>

Campaign Analytics

Every campaign includes a real-time analytics dashboard with key performance metrics.

Metrics Tracked

Campaign Templates

Save time by starting from a template. GiveLink provides built-in templates for common fundraising campaigns and lets you save your own.

Built-In Templates

Custom Templates

Save any campaign as a template for reuse. Navigate to Campaign > Settings > Save as Template. Your custom templates appear alongside built-in templates when creating new campaigns.

Campaign Emails

Several automated emails are connected to campaigns:

• Campaign update email — When you post a campaign update and select email distribution, all donors who contributed to that campaign receive a branded notification with the update title, rich text body, and a link to the campaign page. Donors can unsubscribe from campaign updates.
• Admin donation notification — Organization admins receive an instant email when a new donation is received, with donor name, amount, campaign, and payment method.
• Weekly activity digest — Admins receive a weekly summary that includes per-campaign performance highlights.
• Donation receipt — Every donation generates an automatic receipt that references the campaign name.

All campaign-related emails use GiveLink's unified design system for consistent branding. See the full Email & Communications guide for details on every template.